DECA's School-based Enterprise

School-based enterprises are effective educational tools in helping to prepare students for the transition from school to work or college. For many students, they provide the first work experience; for others, they provide an opportunity to build management, supervision and leadership skills. While some in the education community have only recently discovered the value of school-based enterprises, marketing educators and DECA advisors have used them as a powerful teaching tool for more than four decades.

Testimonial/Endorsement Statement

"In the community the Fruitport Marketplace is known as the official site for the Trojan gear. Community members, staff members, parents, and students utilize the student run school store as a fully functional, operational business. The practical, real–world experience our students receive from this initiative far exceeds our curricular expectation."
– Nick Ceglarek
Superintendent of Schools
Fruitport Michigan

"The SBE Gold Certification Program has added tremendous validity for my school administration to my overall Marketing Education Program."
– Carl Hert
DECA Advisor
Wausau West HS – Wisconsin

SBE Advisory Council 2009-2010

Shortcuts to Certification

Ready, Set, Get Certified!

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Featured School Based Enterprise Videos

Ship Hay's SBE Research

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School-based Enterprise Scholarships
Otis Spunkmeyer is sponsoring 3–$1,000 scholarships to DECA chapters who participate in the SBE Program at the Gold or Gold–recertified Levels AND who sell Otis Spunkmeyer products. Click here for the application.

For Information contact Sissy Long (sjldeca@aol.com)
For more information on a School Store Operations book, visit www.cengage.com/academic