DECA's School-based Enterprise

School-based enterprises are effective educational tools in helping to prepare students for the transition from school to work or college. For many students, they provide the first work experience; for others, they provide an opportunity to build management, supervision and leadership skills. While some in the education community have only recently discovered the value of school-based enterprises, marketing educators and DECA advisors have used them as a powerful teaching tool for more than four decades.

Testimonial/Endorsement Statement

"In the community the Fruitport Marketplace is known as the official site for the Trojan gear. Community members, staff members, parents, and students utilize the student run school store as a fully functional, operational business. The practical, real–world experience our students receive from this initiative far exceeds our curricular expectation."
– Nick Ceglarek
Superintendent of Schools
Fruitport Michigan

"The SBE Gold Certification Program has added tremendous validity for my school administration to my overall Marketing Education Program."
– Carl Hert
DECA Advisor
Wausau West HS – Wisconsin

Announcing New SBE Academy

Starting this year in Atlanta, Gold Level Certified SBEs who attend ICDC will participate in a School–based Enterprise Academy. As a part of the Academy, students will make presentations on topics relating to school store operation and the top three presenters on each topic will be video taped. These instructions tapes will be added to the SBE web site as a teaching/learning resource for other school stores.

More details regarding the SBE Academy will be forthcoming

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For Information contact Sissy Long (sjldeca@aol.com)
For more information on a School Store Operations book, visit www.cengage.com/academic