DECA School-based Enterprise Survey Results
(March 1999)

Surveys were mailed to 4,573 high schools to determine if they operate school stores. Of those mailed, 16%, or 732 were returned. The responses to the survey's questions are summarized below and are based on the number that responded to the question.

  1. Do you currently operate a school-based enterprise (school store)?
    83% – Yes
    17% – No
  2. If yes, what type?
    57% – Basic general merchandise store (most popular items: snacks, beverages, school supplies and spirit items)
    20% – Specialty business (Types include bank, cafe, convenience store, print shop, bike shop, cookie store, etc.)
    13% – Book store/school supplies only
    10% – Snacks only
    35% – School ID Items
  3. Who is in charge of you school-based enterprise?
    45% – Operated by ME/DECA members
    32% – Individual's name given (no title)
    23% – Others (includes Student Government, FBLA/BE classes, administration, parents, etc.)
  4. Do you have a marketing education class/DECA chapter?
    72% – Yes
    28% – No
  5. If yes, are they correlated to the school-based enterprise?
    89% – Yes
    11% – No
  6. Are you interested in having your school store be a part of a national network that can help improve the quality of your school-based enterprise?
    95% – Yes
      1% – No
      4% – Maybe/Need more information

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